I live in Canberra, Australia and first got serious about Mobile Marketing in April 2010. I had previously always loved using my phone to browse the internet when out shopping with my wife. In April I came across Dan Hollings for the first time.
If you do a search for him you will most likely see his name popup all over the place. You will notice many of the results relate to his expertise in Mobile Marketing and marketing in general. Did you ever hear of the movie called "The Secret"? Dan was actually the marketing genius behind the promotion of that movie. It brought in over $300 million.
If you search for Mobile Marketing Consultant his name will most likely appear in the first couple or results.
I went through Dan's course back then and learnt so much about how to use mobile phones to integrate with other marketing methods. He taught how to create a mobile website, what to put on the website and then how to promote the website. If that was not enough Dan's students got to learn about SMS marketing, Foursquare, Gowalla and how to use Twitter and Facebook with mobile phones.
Since completing that course I have been actively getting out and meeting with businesses and learning how I can help them with Mobile Marketing and also the overall marketing of their business. This has been a lot of fun, but quite often people think mobile marketing is not something people are using yet.
I don't know about you but I think it is here big time and if you ignore it you are ignoring your customers.
If you would like to learn more about Mobile Marketing you can visit my Mobile Marketing Consultant
site, or if you want to learn from one of the best in the business you can grab a copy of Dan's latest course, Mobile Marketing Success Formula
Something I have been working on this week is mobile website creation and QR codes that take people to the mobile site if they scan the QR code on a mobile phone. Here in Canberra I have just come across one person that had already seen one of this funny little codes.
You can have one created for you business if you visit MobileMarketing4u.com